What if a new piece of tech could turn your monthly income into a weekly income? It’s possible when you find the right e-commerce technologies—and that’s the most beautiful aspect of selling online: One simple tweak could skyrocket your sales to the moon.
But what if you can’t find the right tech? What if success is banging its head against your landing page, but you don’t know how to open the door?
If you can relate, make sure you’re using these free, business-transforming essentials:
CRM Software: Manage Your Customer Interaction
CRM (customer relationship management) software boosts your sales by improving customer relationships and retention. Use this technology to analyze and track sales while keeping a birds-eye view on every aspect of customer interaction. Your CRM software will record and organize the following information into valuable performance metrics and statistics:
- Customer profiles
- Customer contact information
- Sales funnels
- Telephone calls
- Emails
- Email response templates
- Website metrics
- Social media interactions and campaigns
- Marketing campaigns
- Marketing materials
CRM technology will also save email templates, manage sales pipelines, schedule follow-ups and automatically send communications and reminders to customers. It takes time to set up and familiarize yourself with these systems, but a well-organized CRM will revitalize your operations. Best of all, the most powerful CRM software could be free for your business.
Which CRM software is best? Hubspot CRM and Zoho CRM offer free customer relationship software. Both options will meet and exceed your expectations.
AB Testing: Tweak Your Website
Have a hunch that a red “click to buy” button sells more product than a green one? Even the most experienced e-commerce guru will admit that you won’t know for sure until you rigorously test it.
AB testing (aka, split-testing) technology lets you do just that. It’s a simple yet brilliant method to assess new website and landing page strategies by randomly displaying alternative versions of your site to certain visitors. The software tracks user behavior, then provides statistics to figure out whether the adjusted elements are hurting or helping your sales funnel.
Which AB Testing software is best? Nelio AB Testing has an excellent WordPress plug-in to test new versions of your websites, landing pages, sales funnels and blog posts. Try using the “heat maps” feature, which highlights where your website is underperforming. The free trial is enough to thoroughly test a few ideas, but if you choose to buy, this software doesn’t disappoint.
Email Marketing: Maximize Your Messaging
In the not-to-distant past, many entrepreneurs found success with nothing more than a Bcc list—but that was 1997. These days, it’s essential to use email marketing software to manage your promotional campaigns.
This software can help you perfect sales funnels, automate follow-ups, revive stale leads, promote new products and deals and send reminders to customers with items in their online shopping carts. Not only that, but most email marketing software will track how many people on your list have opened the email or clicked through to your website.
Which email marketing solution is best? MailChimp dominates the email marketing arena with its powerful, free-to-use software (for lists under 2,000)—and with very good reason. But just because MailChimp is the “Kleenex” of e-commerce client communications doesn’t mean you should overlook the competition. Also, check to see if your CRM software already has a built-in feature that does the same.
What Are You Waiting For?
Every e-commerce entrepreneur has experienced hand-wringing moments of fear, uncertainty and doubt. The ones who make it through this “FUD” are the ones who find success. To do that, you need powerful technology and performance tracking software. By incorporating these free solutions into your e-commerce business, you will combat FUD and potentially boost your sales into uncharted territory.
References:
https://www.youtube.com/watch?v=XmnPlfJh7zM
https://zapier.com/blog/best-free-crm/#hubspot
https://zapier.com/blog/best-free-crm/#zoho
https://www.youtube.com/watch?v=-Kh0xCKoNvU
